Writers Name: Rosey Denise White
Title: Leadership is Who We Are
There are many myths about entrepreneurship, what it takes to become an effective leader, and build a successful business. Many assume creating a business is only about profit; the more money a business earns the more viable it is perceived. However, many small business owners and home based companies are often undervalued or considered untenable. These entrepreneurs are legitimate, hardworking and thriving! Truly, passion is what drives the entrepreneurial spirit. Every business owner should consider the attributes of what makes a successful business and an effective leader.
Motive, honor, consistency, professionalism and literacy are all key qualities every leader must acquire. The worldly image of success is almost always related to finances, which is why many off-the-ground companies quickly fade. Leading a business takes an abundance of dedication and hard work that extends beyond monetary gain. As an entrepreneur, I have learned that each day will present challenges. Certainly money can ease the transition but when profit is empty, there must be other motives that vehicle your success. Motive is the fundamental purpose for starting a business. This should extend beyond material and ensue contributions of a service or products that help the community.
Sadly, honor is a characteristic missing from many, including in effective leadership. To become an honorable leader, one must be truthful even when the truth is potentially damaging to their brand. There are many risks in exposing truth, especially when honesty affects those you service or lead. Customers may flee when we fall short on expectations. Employees may become disgruntled when we fail to make good on our promises. Nevertheless, honor is an essential attribute for every leader. Truth is an invaluable characteristic which ultimately leads to a respectable image.
Consistency is also a priceless attribute of leadership. It is always easy to “talk the talk” but are you willing to “walk the walk”? Action cannot be missing from the conversation. An effective leader will be sincere and unmovable in their efforts, driven by the motive of their vision. It is not an easy task to get others to invest in a vision, if the visionary is not dependably willing to go the distance.
The ability to communicate properly is crucial for every business professional. Professionalism and literacy are two traits that go together, and are necessary for effective leadership. Literacy is an inexhaustible tool used to gather information about our business, customers and competitors. Learning extensively about your product creates the ability to market effectively. When others realize you are not interested in only making a sale, but are also knowledgeable about your brand, it solidifies your image professionally. Establishing a level of understanding enables wise communication for the intended customer base. Through observation we are able to develop a strong foundation and effectively lead those who already support us.
Motive, honor, consistency, professionalism and literacy are all key characteristics of an effective leader for business and daily living. The eyes of others rest upon us even when we are not aware. This is why it is important to always maintain a noteworthy reputation and strive to be an example for others. Leadership is not only about the things we do, it is an unveiling of who we truly are!